What's New with the WinField® United BioVerified™ Designation
The biological market is crowded, and it can be hard to know where to begin. Our agronomic experts have been closely monitoring and testing biological products to help the growers and retailers in our system understand which products to trust and how to use them. With the introduction of the WinField United BioVerified designation, we’ve consolidated that effort into an identifiable brand and systematic rating scale to make the vetting process easier for our partners.
The WinField United BioVerified designation is not limited to WinField United products. Sure, we test proprietary products and some of them, like Ascend2® plant growth regulator, make the list. But spotlighting our own products is not the focus. As a distributor, we’re looking across the market to be a transparent and trusted resource.
1. Uniqueness
2. Agronomics
3. Operational alignment
4. Economics
To make it on the list, products must fill a need in the marketplace and provide a differentiated benefit.
The product must also be proven to work and deliver on its claims. We evaluate this criteria in one or more of the following ways:
1. Field trials through our Answer Plot® system
2. 3D imaging in a controlled environment at the WinField United Innovation Center in River Falls, WI
3. Data analysis from third-party vendors and product suppliers
Just because a product works in the field doesn’t mean it works within a farmer’s operation — or that it makes sense for the retail channel. The operational criteria consider factors like handling, shelf life, application options, tank mixability and more.
Finally, at the end of the day, choosing any of these products has to make good business sense for the farm. This category evaluates the ROI potential of every product.
You can view the whole WinField United BioVerified Designation List here.
To learn more about biologicals and which products qualify for the WinField United BioVerified designation, contact your local WinField United retailer.
All photos are either the property of WinField United or used with permission.
© 2025 WinField United. Important: Before use always read and follow label instructions. Crop performance is dependent on several factors many of which are beyond the control of WinField United, including without limitation, soil type, pest pressures, agronomic practices and weather conditions. Growers are encouraged to consider data from multiple locations, over multiple years and to be mindful of how such agronomic conditions could impact results. Answer Plot, Ascend2, BioVerified and WinField are trademarks of WinField United. All other trademarks are the property of their respective owners.
What Is The WinField United BioVerified Designation?
The WinField United BioVerified designation helps simplify the biological category by highlighting biological products we have thoroughly vetted. This designation was created to give you a clearer reference point when selecting biologicals.
When you choose a WinField United BioVerified product, you can have confidence knowing it is vetted by the agronomic experts at WinField United.The WinField United BioVerified designation is not limited to WinField United products. Sure, we test proprietary products and some of them, like Ascend2® plant growth regulator, make the list. But spotlighting our own products is not the focus. As a distributor, we’re looking across the market to be a transparent and trusted resource.
How Are WinField United BioVerified Products Chosen?
WinField United BioVerified products are determined based on four key criteria:1. Uniqueness
2. Agronomics
3. Operational alignment
4. Economics
To make it on the list, products must fill a need in the marketplace and provide a differentiated benefit.
The product must also be proven to work and deliver on its claims. We evaluate this criteria in one or more of the following ways:
1. Field trials through our Answer Plot® system
2. 3D imaging in a controlled environment at the WinField United Innovation Center in River Falls, WI
3. Data analysis from third-party vendors and product suppliers
Just because a product works in the field doesn’t mean it works within a farmer’s operation — or that it makes sense for the retail channel. The operational criteria consider factors like handling, shelf life, application options, tank mixability and more.
Finally, at the end of the day, choosing any of these products has to make good business sense for the farm. This category evaluates the ROI potential of every product.
Updates to the WinField United BioVerified Designation List
Joining the thirteen distinguished products already on the BioVerified list is TRUROW™ Attack plant growth regulator (PGR). With use for both corn and soybeans, TRUROW Attack stimulates sugar movement within the plant, increasing seed size and the amount of available sugar for greater yield potential.The Future of the WinField United BioVerified Designation List
If there’s one thing the biologicals segment has proven to be, it’s ever-changing. New products are consistently popping up, and external factors like consumer preferences and chemical resistance are driving more demand. The WinField United BioVerified designation responds to the segment’s evolutions and will continue to evolve alongside it, adding new products that meet our high standards and removing products that have been outperformed by competitors.You can view the whole WinField United BioVerified Designation List here.
To learn more about biologicals and which products qualify for the WinField United BioVerified designation, contact your local WinField United retailer.
All photos are either the property of WinField United or used with permission.
© 2025 WinField United. Important: Before use always read and follow label instructions. Crop performance is dependent on several factors many of which are beyond the control of WinField United, including without limitation, soil type, pest pressures, agronomic practices and weather conditions. Growers are encouraged to consider data from multiple locations, over multiple years and to be mindful of how such agronomic conditions could impact results. Answer Plot, Ascend2, BioVerified and WinField are trademarks of WinField United. All other trademarks are the property of their respective owners.
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