• Agriculture Technology
  • Dec 08, 2017

What’s on Your Ag Tech News Feed?

Keeping up with technology can be overwhelming. How do you know what sources to consult — or to trust? Here are a few tips to help you stay ahead of the game while keeping your sanity intact.

1. Start with your trusted advisor.

Your local agronomist, retailer or ag technology specialist is a great source of information. Odds are, researching the latest and greatest technology tools are important aspects of his or her job. You’re probably less concerned about what’s new in tech and more focused on what’s happening in your fields, how you can be a better farmer, and handling your day-to-day operations. Rely on your expert for ag tech updates and an unbiased, third-party point of view.

2. Browse online.

If you’re into technology and would like to do some reading about it on your own, there are several websites I’d recommend:

  • PrecisionAg.com is an excellent resource for overall ag technology news from across the globe.
  • AgFunder.com provides information on venture capitalists and investments made in ag tech startup companies as well as new technology tools. It offers a take on what might be coming next.
  • AnswerTech.com is WinField United’s ag technology portal. In addition to articles like this one, you can find reviews of and access to many apps from an array of ag tech providers, as well as links to a variety of pertinent sources. 

3. Don’t get bogged down.

With all the new tools available, it’s easy to get waylaid by the latest shiny object. Focus on what you want technology to help you achieve and then match up those priorities with what is actually available versus what’s in the pipeline. There are many beneficial tools out there, but some of them overlap in functionality. Work with your ag technology specialist to choose those that fit you best, then commit to them and don’t worry about all the other noise.

4. Invest wisely.

Partner with your trusted advisor and your local cooperative to choose products that not only fit your needs, but that are recommended and proven. Many tools sound good in the descriptions, but in actuality don’t work well with other tools and services you might already own or have access to. Make sure all your tools can “talk” to each other and that the providers you purchase from have staying power.

Remember, all agronomy is local. Having a local ag technology expert to help you plan effectively, make data-supported in-season decisions and reach your production goals is key.