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  • Mar 20, 2017

Immersing Ourselves in Uncharted Waters

Recently we unveiled the Uncharted Waters™ campaign. This interactive partnership between Land O’Lakes, Inc., WinField United, Land O’Lakes SUSTAIN and National Geographic demonstrates the importance of water, how today’s farmers are taking steps to ensure its responsible use and the role that our businesses are playing in this effort.
Our goal is to shine a light on a critical topic with consumers who may not fully understand what WinField United and Land O’Lakes — and the agriculture industry as a whole — are doing to help protect and preserve precious and finite water resources. This includes highlighting what we have done, and what we will do in the future, to address issues surrounding water quality and quantity.
Our first high-profile event occurred March 12, when our own Teddy Bekele, vice president of IT for WinField United, gave a powerful presentation at SXSW, the nation’s foremost conference on the convergence of technology and today’s culture. Teddy spoke about growing up on his family’s farm in Ethiopia, juxtaposing that with how today’s farmers are using technology to optimize water use through means such as variable-rate irrigation, remote sensing and futuristic crop modeling.
We are actively pursuing other national opportunities to position ourselves at the forefront of water issues, enhance our standing as a progressive thought leader in the industry, and entrench our standing as a valued, strategic partner to our customers. As these opportunities unfold, please help us extend the story by sharing these efforts through your networks.
We all know how vital the safe, sustainable and efficient use of water is to our industry. And we know how technology is helping farmers more effectively monitor the water and nutrient requirements of their crops, because we work in this realm every day. We are equipped and dedicated to helping farmers maximize their crop per drop, and we have a suite of tools and services at our disposal to aid in this effort.
Consider this: Just 0.7 percent of the world’s water is available for crop cultivation.1 Our global population is expected to reach 9 billion by 2050.2 It’s on us to help meet this daunting challenge. And we will.
We have something really special going on here and hope you are as proud as we are to be a part of it. We’ll keep you informed of our continuing efforts every step of the way.
  1. Freshwater Crisis http://www.nationalgeographic.com/freshwater/freshwater-crisis.html. Accessed July 27, 2016. See more at: http://www.Winfield US.com/Beyond/index.htm#beyondtheacre
  2. World population projected to reach 9.6 billion by 2050. United Nations Department of Economic and Social Affairs, June 13, 2013. See more at: http://www.un.org/en/development/desa/news/population/un-report-world-population-projected-to-reach-9-6-billion-by-2050.html. Accessed July 27, 2016.
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