WinField United BioVerified™ Designation Brings Added Clarity To Biologicals Market

Corn field.
The biological market is crowded, and it can be hard to know where to begin. Our agronomic experts have been closely monitoring and testing biological products to help the growers and retailers in our system understand which products to trust and how to use them. Now, we’ve consolidated that effort into an identifiable brand and systematic rating scale to make the vetting process easier for our partners.
Introducing: The WinField United BioVerifieddesignation.

What Is The WinField United BioVerified Designation?

The WinField United BioVerified designation helps simplify the biological category by highlighting biological products we have thoroughly vetted. This designation was created to give you a clearer reference point when selecting biologicals.
When you choose a WinField United BioVerified product, you can have confidence knowing it is vetted by the agronomic experts at WinField United.
The WinField United BioVerified designation is not limited to WinField United products. Sure, we test proprietary products and some of them, like Ascend plant growth regulator, make the list. But spotlighting our own products is not the focus. As a distributor, we’re looking across the market to be a transparent and trusted resource.

How Are WinField United BioVerified Products Chosen?

WinField United BioVerified products are determined based on four key criteria: uniqueness, agronomics, operational alignment and economics. To make it on the list, products must fill a need in the marketplace and provide a differentiated benefit.
The product must also be proven to work and deliver on its claims. We evaluate this criteria several ways. One potential way is in the field throughout our Answer Plot® system. The team at the Innovation Center in River Falls, Wis., has also started using their 3D imaging equipment to help identify product impacts faster in a controlled environment. We may also analyze broad data from third-party vendors.
Just because a product works in the field doesn’t mean it works within a farmer’s operation – or that it makes sense for the retail channel. The operational criteria considers factors like handling, shelf life, application options, tank mixability and more.
Finally, at the end of the day, choosing any of these products has to make good business sense for the farm. This category evaluates the ROI potential of every product.

How Will The WinField United BioVerified Designation Evolve?

If there’s one thing the biologicals segment has proven to be, it’s ever-changing. New products are consistently popping up and external factors like consumer preferences and chemical resistance are driving more demand. The WinField United BioVerified designation will respond to the segment’s evolutions and continue to evolve alongside it.
Our team plans to evaluate the lineup annually, adding new products that meet criteria and potentially removing products that have been outperformed by competitors.
To learn more about biologicals and which products qualify for the WinField United BioVerified designation, contact your local WinField United retailer.
All photos are either the property of WinField United or used with permission.

© 2024 WinField United. Important: Before use always read and follow label instructions. Crop performance is dependent on several factors many of which are beyond the control of WinField United, including without limitation, soil type, pest pressures, agronomic practices and weather conditions. Growers are encouraged to consider data from multiple locations, over multiple years and to be mindful of how such agronomic conditions could impact results. Answer Plot, Ascend2, BioVerified and WinField are trademarks of WinField United.