• May 18, 2018

Sparking an Honest Conversation With Consumers

This year at the South by Southwest festival in Austin, TX, Land O’Lakes hosted The Food Effect experience to help close the gap between farm fields and family tables. Thousands of attendees were drawn in by interactive exhibits, entertainment and guest speakers to learn more about modern agriculture. Joel Wipperfurth and Jon Zuk recap the experience on this episode of The Deal With Yield®.

Season 13, Episode 4: Sparking an Honest Conversation With Consumers


The Deal With Yield is a podcast series covering the issues that matter most in crop production.