Data-to-Insights Approach Helps Retailers, Farmers Make Informed Decisions

At WinField United, we use a data-to-insights approach as a way you can help your farmers make well-informed, hyper-localized growing decisions using raw data from studies and field trials.

The data-to-insights approach is rooted in our Answer Plot^® research program. The program supports product selection and field management, and now allows better understanding of fields through decision ag support tools. With these tools you can differentiate yourself in the technology space with farmers.

Decision ag uses cutting-edge technology to get down to field level with our Answer Plot^® trials, which drives specific, hyper-localized data from each of our Answer Plot^® locations. Committing to programs like The Greater Acre and exploring our ag tech tools allow us to see how specific practices are used in seed selection, planting, management and harvest performance; what the risks are; and what potential advantages exist. With these trials we can try new approaches, test new programs and find the most accurate information that lead to the best results for you and your farmers.

While the data-to-insights strategy is not new to WinField, it will be a centerpiece as we continue to build and enhance our ag tech tools and technologies. We began applying this approach in earnest with the R7^® Tool and the CHT Tool, and you will continue to see it as we enhance our technologies.

If you’re interested in learning more about applying the WinField United data-to-insights approach in your farmer relationships, contact your local WinField United representative.