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You’ve heard the term “big data”, but how do you apply it to your lawn and landscape business? The August Lawn & Landscape cover story reveals that investing in a data-driven solution can provide invaluable insight into your business. Like many of you, Taylor Milliken, CEO of Milosi, Inc. landscaping in Tennessee tried to balance the merits of a growing business with the need to better understand which part of his company was making money and which areas were not. In business, information is king, and those who can analyze it have an inherent advantage. For example, Milosi, Inc.’s adoption of a data-based solution allowed them to: