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WinField United Ag Technology
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Digital Technology Manager
As a Digital Technology Manager (DTM), Aaron works with ag retailers to create a better customer experience through digital engagement. He helps with the development of a digital marketing strategy and guides the retailer through various phases of that strategy, including web site development and marketing campaign delivery utilizing WinField United’s ATLAS Platform and Data Silo. Prior to joining Winfield United, Aaron spent 5 years at Ziegler, Inc. engaging with growers and retailers around their precision ag hardware needs. He attended Waldorf College in Forest City, IA and earned a Bachelor’s degree in Business Management and Finance. Aaron grew up in Southwestern Minnesota where his family still produces corn, soybeans, and livestock. Today, Aaron enjoys being actively involved in multiple farming operations with his family. Aaron and his wife, Jamie, live in Ankeny, Iowa with their three daughters Avery, Harper and Finley.
As a Digital Technology Manager (DTM), Adam works with ag retailers to create a better customer experience through digital engagement. He helps with the development of a digital marketing strategy and guides the retailer through various phases of that strategy, including web site development and marketing campaign delivery utilizing WinField United’s ATLAS Platform and Data Silo. Adam started with WinField United right out of college in 2016, graduating from Iowa State University with a bachelor's degree in Agronomy and Seed Science. He grew up on a family farm in northeast Iowa, where he currently resides with his wife and continues to be apart of the family farm.
Product Owner, Answer Tech Data Silo and NutriSolutions
Alex Rust is the Product Owner for Answer Tech Data Silo and NutriSolutions with WinField United, where he spends most of his time assisting the Ag Technology Specialists in driving the adoption of “decision ag” tools across farming communities. Rust provides technical support for sellers utilizing the R7 Tool and other precision ag platforms. When he isn’t providing field support, he enjoys working on the development of new technology. Prior to joining Winfield United, Alex worked for a precision ag company as an intern. He earned a bachelor’s degree from St. Cloud State University.
Ag Technology Success Team Lead
Amanda Neely is the Ag Technology Success Team Lead for WinField United. She spends much of her time supporting the strategy and subsequent execution of the Decision Ag Technology Portfolio for WinField United. Amanda is also a member of the Agronomy and Product Development Leadership team where she collaborates with the others members of leadership to push the Agronomy and Product Development group to new heights! Amanda has a Bachelors in Wildlife Biology and a Masters in Environmental Science, with an emphasis in Geographic Information Systems.
Ag Technology Support
Andrew works with the WinField United Agriculture Technology Specialists across the United States to drive the development of technical ability within the agricultural community. His fingers are on the pulse of developing agricultural technology, and he pursues the advancement of farm efficiencies driven by technology. Andrew attended Gustavus Adolphus College in Minnesota and has been in the agricultural industry for years.
Ag Technology Manager
Greenpoint Ag Agricultural Technology Manager
Ben Carlisle is the Agricultural Technology Manager for Greenpoint AG, LLC. headquartered in Memphis, TN with locations in MO, AR, KY, MS, LA, and TX. He has worked with a team to build an agriculture technology program. He also manages a team of Agriculture Technology Specialists tasked to train GreenPoint AG staff and growers on “why” and “how” technology can be used on the farm. Using tools such as FieldAlytics, R7 Tool, Farmobile, and NutriSolutions GreenPoint AG is able to help growers manage inputs and return an increased ROI to their operation. Ben has a BS from Mississippi State University and a MS in Agricultural Risk Management from the University of Tennessee. He was raised on a farm and has worked in precision agriculture for 10+ years. He is married with two daughters.
President, WinField United
Brett serves as the president of Land O'Lakes' crop inputs and insights business, WinField® United, and executive vice president of Land O'Lakes, Inc. He's focused delivering data-backed, insights driven agronomics, operational excellence and sustainable solutions to help locally owned and operated agricultural retailers meet farmers’ needs.
Prior to his current role, Brett served as senior vice president of marketing and offer development for WinField® United. Brett joined Land O'Lakes, Inc. in 2015 with the merger of the Land O'Lakes and United Suppliers seed and crop protection products businesses known today as WinField® United.
Key Account Manager
Brittany Ullrich is a Key Account Manager for WinField United with nearly 10 years of experience in agriculture and precision ag technology. In her current role, Ullrich works with owners on strategic initiatives to assist them in accelerating their business.
Prior to WinField United, Ullrich worked for a cooperative in North Dakota as precision agriculture lead. She graduated from North Dakota State University with a degree in agricultural economics and remains active with the NDSU Sigma Alpha alumni association to help promote women in agriculture.
Seed District Sales Manager
Cameron Pyle is a Seed District Sales Manager for WinField United covering South Texas. His passion is to help retailers position products that make sense from an agronomic and economic view for their growers. From his previous work in retail, Cameron understands the challenges sellers and growers face. He earned a Bachelor of Science degree in agricultural leadership and development from Texas A&M University.
Plant Nutrition Research & Development
Chris Heidrich is a Seed District Sales Manager for WinField United in western North Dakota, Montana and Wyoming. He spends much of his time assisting our owners with the adoption of Ag technology on the grower’s farm and in the field. Chris is a graduate of Bismarck State College. Prior to WinField United, his experiences include the roles of Coop Location Manager, Seed Coordinator and Precision Ag Lead at a Coop in Western ND.
Technical Seed Agronomist
Corey is a Technical Seed Advisor in Minnesota. He works to develop WinField United’s corn and soybean seed offerings, and provides agronomic technical support to WinField United staff and aligned accounts in Minnesota. Corey went to the University of Minnesota, and received a Bachelor’s of Science degree in Agricultural Industries and Marketing, is currently earning an M.B.A. from the University of Nebraska, Lincoln. Today, he resides in Waconia, MN.
Data Management Lead at Sunrise Cooperative
Craig Houin joined Sunrise Cooperative in 2010. In 2014, the cooperative’s precision ag offerings were organized as Sunrise Total Precision Partners (TPP), with Houin as head of TPP data management. In this position, Houin demonstrates his keen understanding of precision ag and its potential every day. He has piloted several additions to the R7® Tool and continues to explore more technologically sophisticated ways to help farmers be successful.
Houin was nominated as the 2015 PrecisionAg Awards of Excellence Crop Adviser of the Year. He graduated from Purdue University, earning a Bachelor of Science degree in agricultural economics with a focus on rural development.
Land O'Lakes IT
US E Business Field Team Lead
Drew works with local Digital Technology Managers throughout United States in developing their technical ability and coaching them for high performance. He works to develop agriculture technology strategies to support retailers on Digital technology adoption and on boarding with the local Winfield United sales teams and their aligned accounts. Drew spent almost 4 years as an Agriculture Technology Specialist in Indiana where agriculture technology adoptions continued to enhance the grower experience and yield improving practices. Before coming to work for Winfield United Drew spent 4 years at the local agriculture retail level helping growers with their agronomic practices and implementation of technology on their farms. Drew earned a degree in Agriculture Education and a minor in Agronomy Plant; Soil science from Purdue University. Drew currently resides in southwest Indiana with his wife, daughter and son living on his wife’s family farm.
Ag Technology Manager
Elizabeth Woodside is a Technology Manager for WinField United covering western Kansas. In her current role, Woodside devotes most of her time to helping retailers and farmers implement ag technology tools to fit their needs. She facilitates the implementation of the R7® Tool and other precision ag offerings to help farmers understand field variability and increase the bottom line. Woodside graduated from Fort Hays State University in Hays, Kansas, with a bachelor’s in business administration in marketing and a minor in agriculture. She and her husband live on their fourth-generation family farm near Prairie View, Kansas.
As a Digital Technology Manger, Emily assists Winfield United retail owners go through digital transformation, by helping them with digital marketing, Ag Tech tools, and omni-channel journey.
Previously, Emily worked as a Technology Manager, helping retail owners and growers adopt and implement Ag Technology into their operations.
Product and Market Development
Ethan Wyatt is an Agriculture Technology Manager with WinField United covering the geography of West Texas and Western Oklahoma. Ethan’s current role involves supporting his local WinField United accounts with the R7® tool and other Ag Tech software programs that help to increase efficiency and return on investments for growers. Wyatt graduated from Oklahoma State University with two degrees, a Bachelors in Plant and Soil Science and a Masters degree in Soil Fertility. Ethan and his wife currently reside in Cache, OK.
Jason Dvorak is a Digital Technology Manager for WinField United covering eastern Kansas and northern and western Missouri. He works with other WinField United staff, coop agronomists, and growers on the adoption and implementation of new ag technology to increase efficiency, economics, and sustainability. Prior to joining WinField United as an ATS, Jason worked as a Sales Agronomist for 8 years at Ag Partners Coop in Hiawatha, KS. There he worked to build a precision ag program from the ground up while scouting and managing growers fields. He also was tasked to further incorporating new technologies and products into the coop’s offering as they were developed. Jason started his career as an independent Agronomist and worked for Seaman Crop Consulting in Hugoton, KS there he scouted irrigated Corn, Soybeans, Cotton, Wheat, and Alfalfa for 6 years. After growing up on a livestock farm in Southern Missouri, Jason attended Fort Hays State University earning a degree in Agronomy. Jason currently resides near Hiawatha, KS with his wife Nancy and four daughters.
Senior Director of Sustainability
District Sales Manager
As a District Sales Supervisor for Crop Protection, I lead a team of CPP DSMs in Texas, Oklahoma, and Arkansas who are primarily focused on demand creation within the Range and Pasture market. I grew up on a small farm in central OK and have always owned, or have to some degree, been involved with beef cattle. I have an Agricultural Economics degree from Oklahoma State University and own a small beef herd. Away from work, I enjoy spending time with my wife and two sons at their sporting events or the lake.
Content Manager, Digital Transformation
Jessica Irvine is the Content Manager on the Digital Transformation team for WinField United, working with retailers in southern Indiana and the northeastern United States. She supports WinField United sales, as well as in-field application and market implementation of WinField United technologies.
Irvine grew up on a farm in southern Minnesota and holds a Bachelor of Science degree from South Dakota State University in agricultural communication and leadership, with an emphasis in agronomy.
Vice President of Seed Marketing
Jim joined WinField United in May of 2017 as Director of Insights and Partnerships for the newly formed Ag Technology group. Jim is currently the Vice President of Seed Marketing.
Jim grew up in the community of Moweaqua, Illinois where the family was involved in a row crop farming operation. He graduated from the University of Illinois in 1986 with a Bachelor of Science in Agronomy and returned to Moweaqua to take over the family farm.
In 1987 Jim co-founded Moweaqua Seed Company, a company focused on Hybrid corn and soybean production and sales. In 2007 MSC joined the ASI family of Monsanto brands, and Jim continued to run the business. In 2008 Jim joined the ASI team in St Louis as the ASI Corn Business Lead and in 2009 transitioned to the role of President of Corn States, Monsanto’s Trait and Germplasm Licensing arm.
In addition to Mowequa Seed Company, Jim has held positions at Monsanto, 360 Yield Center and WISERG company.
Jim continues to live in Moweaqua with his wife Loretta and sons Jack and Mitch, and continues to help operate a 3000-acre corn and soybean farm.
Joel Johanningmeier is an Ag Technology Manager for WinField United covering southeastern Minnesota. He works with other WinField United staff, coop agronomists, and growers on the adoption and implementation of new ag technology to increase efficiency, economics, and sustainability. Prior to joining WinField United as an ATS, Joel worked as a Precision Ag Agronomist for 15 years at Greenway Coop in Rochester, MN incorporating new technologies into the coop’s offering as they were developed. After growing up on a diversified crop and livestock farm in Northeast Iowa, Joel attended Iowa State University earning a degree in Agriculture Business. Joel currently resides near Rochester, MN with his wife Katie.
Director of E-business for WinField United
As Director of Director of E-business for WinField United, Joel Wipperfurth evaluates new precision ag technologies, tracks the rapidly evolving competitive landscape of ag technology and develops new partnerships. He also serves as the WinField United spokesperson positioning the company in the ag technology/precision ag marketplace.
Previously, Joel served as WinField United Ag Technology Applications Lead, a WinField United master agronomy advisor team lead in southern Minnesota, and a district sales manager for CROPLAN® seed. He holds a bachelor’s degree from the University of Minnesota in agricultural industries and marketing. Joel grew up on a Holstein dairy farm in southern Wisconsin that also produced corn and alfalfa. He currently resides on a small acreage in Owatonna, Minn., with his wife and three children.
senior manager, data team services
District Sales Manager
John works in southwest Indiana as a District Sales Manager where he strives to improve his farmer’s return on investment. John works closely with his accounts to bring knowledge and high-quality products to the farm gate. He enjoys helping is sellers and growers address their individual challenges because he understands that every farm is different.
John graduated from Purdue University in 2010 with a degree in Ag Systems Management and a minor in Farm management. He lives with his wife and daughter on their small farm and has an active role in the operation.
Associate Development Manager
Josh Krieck is an Associate Development Manager for WinField United covering California, Nevada and the Pacific Northwest. He works to find value for Agriculture Technology on the diverse crops and cropping systems of the West. He works closely with the WinField United staff and aligned accounts. Josh earned his Bachelor of Science in Agronomy at South Dakota State University. He has spent time as a coop Agronomist in North Dakota and at another coop in Washington before joining WinField United. He and his family currently resides in Kimberly Idaho.
As a Digital Technology Manager (DTM), covering California, Utah, Nevada and the Pacific Northwest. Katie Forsberg works with ag retailers to create a better customer experience through digital engagement. She helps with the development of a digital marketing strategy including web site development and marketing campaign delivery utilizing WinField United’s ATLAS Platform. Prior to joining Winfield United as a Technology Manager (TM), Forsberg worked at multiple private, corporate and university research facilities. Forsberg graduated from Washington State University with a Bachelor of Science in Integrated Plant Sciences with an emphasis in field crop management systems and earned her Master’s in Plant Science from the University of Idaho.
Forsberg currently resides in Mountain Home, ID.
Keaton Krueger is a Digital Technology Manager for WinField United. He has been part of the agriculture technology team since its inception with the launch of the R7® Tool in 2011. His primary role is to train and support sales staff in their use of agriculture technology platforms. When he isn’t providing field support, he works on the development of new technology, such as the R7® Tool iPad app. Prior to joining Winfield United, he held corn product development roles with multiple seed companies.
Krueger earned a Master of Science in Crop Physiology and Seed Science and a Bachelor of Science in Agronomy from Iowa State University. Krueger is based in northeast Iowa.
Kelley Maassen is an Ag Technology Manager for WinField United supporting accounts in South Dakota. Growing up on an Iowa crop and beef family farm, her passion for agriculture shows in her role in the South Dakota territory. She helps position ag technology tools, provides training and assistance for her local agronomists and WinField United teammates and helps farmers implement decision ag tools to their operations. Kelley graduated from Iowa State University with a Bachelor’s degree in Agriculture Education with a minor in Agronomy.
Within this role, Kelsey utilizes WinField United and partnered ag technology programs to bring value to retailers as they work with their customers. She provides training and technical support to accounts and offers assistance with ag technology at the farm gate. Before joining the WinField United team, Kelsey held roles in farm management and agronomic sales. She graduated from Wilmington College with a degree in Agronomy.
District Sales Manager
Land O’Lakes, Inc. and Farmers Union Oil of the Southern Valley
Vice President, Crop Protection Marketing
Leah Anderson joined Land O’Lakes in July 2014. In her current role, she is responsible for the Winfield United Crop Protection organization and P&L.
Before taking on her current role at Land O’ Lakes, Leah served as Vice President, Ag Customer Team, where she led key account management for top Winfield United and Purina retail accounts. Prior to that, Leah operated as Vice President, Member Relations, during which she was responsible for delivering value-added products and services to support the business success of the company’s dairy members. She also held the role of Vice President, IT Corporate Center & Supply Chain, where she actively partnered with executive business leadership to develop and implement technology strategies aimed at driving competitive advantage.
Prior to joining Land O’Lakes, Leah held a series of increasing leadership roles with Securian Financial Group, U.S. Bank and Blue Cross and Blue Shield of Minnesota. She holds an M.B.A from the University of Minnesota’s Carlson School of Management and a B.A in Mathematics with concentrations in Computer Science and Financial Management from St. Olaf College. Leah lives in Roseville, MN, with her husband, Karl, and daughter, Julia.
Mark Heineman is an Agronomist in Eastern Nebraska for WinField United. He spends most of his time supporting local sales staff on agronomic needs and positioning of products. Mark is a Certified Crop Advisor which is a recognized agronomic education commitment system to help train professional agronomists. Mark is also on the PGR/Plant Nutrition Steering Committee where future strategic decisions are made to enhance and develop this vital component of WinField United business. Mark has a Bachelors in Diversified Agriculture with Minors in Agribusiness, Ag Economics, and Animal Science.
Mason Ross is a Digital Technology Manager for WinField United supporting accounts across the Mid-South and Delta Regions. In his current role, Mason supports retailers in their digital technology strategies and offerings. He also facilitates retailers and farmers in the positioning of ag technology tools to uncover opportunities for efficiency and sustainability in the field. Mason graduated from Mississippi State University with a Bachelor’s degree in Agricultural Engineering Technology and Business with a certificate in GIS
Master Agronomy Advisor
As a Master Agronomy Advisor, Matt helps growers select optimum performing products, such as seed and other crop inputs, uniquely targeted to the needs of their operation. Growing up and working on a farm he has always had a passion for agriculture. With a UMM Degree in Agricultural Industries and Marketing, Matt has always had roles tied to the grower with the bulk in the coop system. Seed has always been a bright spot for Matt and as technology grew his interest leads more to it. Using multiple information sources along with the retail partner, Matt has helped growers identify opportunities and get the most out of their acres. Away from work Matt enjoys spending time with his wife and two boys as well as gardening, hunting and fishing.
Nathan Rahe is a Retail Technology specialist (RTS) for WinField United. In this role, Nathan aids ag retailers on their ag technology needs from an operational perspective. Using a consultative approach of learning current workflows, bottlenecks, goals and priorities, Rahe helps find technology partners that can increase efficiency within their organization – saving them both time and money. Whether it’s for the sales team or on the custom application side, Nathan and the RTS team help implement solutions that fit the retailers’ needs today and align with their goals moving forward. Prior to WinField United, Nathan worked in ag retail as a Crop Consultant. He graduated from the University of Wisconsin – Milwaukee, earning a Bachelor of Science degree in Biology with a focus in plant physiology and ecology; also retiring as a collegiate athlete. Today, Nathan lives in Madison, WI and enjoys boating, and spending time on his family farm in Central Illinois.
Rick Behrens, of Red Oak, IA started with WinField United in June of 2011. He is a graduate of Northwest Missouri State University and holds two bachelor’s degrees in Vocational Agriculture Education and Ag Computer Science plus a master’s degree in Geographic Information Science. He has thirteen years of experience teaching experience at the high school and community college levels. Rick also has about ten years retail experience working at the local cooperative environment as salesman, branch manager, seed and precision agriculture lead. Rick has about twenty years of experience of working with precision agriculture between his education and cooperative experience.
PhD, Research Manager
Ryan Edwards is a Sr. Research Manager in Product Development. Ryan is based at the Innovation Center in River Falls, WI. His primary focus is on field research & development of new herbicide, insecticide, fungicides and adjuvant products in Winfield United’s development pipeline. He is responsible for field protocol design, contracting research trials with private external cooperators, internal field data collections and data interpretations. Ryan is also an active participant in many weed management societies, including the Weed Science Society of America (WSSA). Ryan received his Ph.D. in Weed Science from Mississippi State University and his M.S. in Weed Science from Colorado State University. He has a B.S. in Biology and a minor in Environmental Science from the University of Northern Colorado.
Ryan Halvorson, Seed District Sales Manager, for WinField United. Ryan has been in the indsutry since 2001. He likes solving problems and giving his retailers the best service he can. With an agronomy degree from South Dakota State University and a farm management degree from North Dakota State College of Science, along with working in the seed industry for 20 years, Ryan brings a lot of experience to his retailers. Training is one of the areas he enjoys most when it comes to working with the retail sales staff. Outside of work, Ryan enjoys spending time with wife and two daughters.
Product Owner, Ag Technology Special Projects
Ryan Miller is the Product Owner for Ag Technology Special Projects with WinField United. He works primarily with the R7 Tool and supports implementation and testing of new features, In-Season Imagery programs, as well as supporting other WinField United Ag Technology offerings. Ryan holds a Bachelor of Arts degree from the University of Wisconsin-River Falls in Geography, and has previously worked for Xcel Energy as a software support specialist, and with the Minnesota Dakota County’s Environmental Management Department.
Regional Technology Manager
Prior to the RTM role Ryan spent 9 years as a Technical Seed Manager for WinField United in the U.S. and Canada working to help build and promote the CROPLAN seed brand and before that worked for three years at a local independent retail cooperative as an Agronomy Production Specialist through Agriliance. Ryan earned both his Master of Science and Bachelor of Science degrees from North Dakota State University. Ryan currently resides in West Fargo, North Dakota.
Senior Technology Manager Lead
Agronomy Services Manager
Ryan Wolf’s career has focused on agronomic issues in the Upper Midwest. For the past fourteen years, Ryan has worked for WinField United. He currently is an Agronomy Services Manager, and his venture has him traveling through the United States managing WinField United Agronomists from Minnesota to the Pacific Northwest. Ryan also continues to cover parts of South Dakota for WinField United as a Regional Agronomist. Ryan spends time training agronomists, growers, and applicators on all aspects of crop production but specializes in plant nutrition and weed control. During the growing season, Ryan plans, coordinates, and presents at WinField United’s Answer Plot® events. He also provides tech and sales support for WinField United. Ryan is involved nationally with the North Central Weed Science Society. Prior to working for WinField United, Ryan worked for five years as a retail sales agronomist for Midwest Farmer’s Coop in Sheldon, Iowa, located in the northwest corner of Iowa. He specialized in precision agriculture. Ryan earned his M.S. in Weed Science from South Dakota State University in 1998. He holds a B.S. in Plant Science also from South Dakota State University.
Shaun Van Deurzen
Product Owner, R7 Field Forecasting Tool
Chief Technology Officer for Land O’Lakes, Inc.
Teddy Bekele is the Chief Technology Officer for Land O’Lakes, Inc. Prior to joining Land O’Lakes and WinField United, Teddy spent 13 years at Ingersoll Rand in numerous IT, engineering and supply chain roles including Director of Program Management, Director of Innovation & Engineering Technology and Custom Software Development Manager. Teddy holds an MBA from Indiana University and a Bachelor of Science degree in Mechanical Engineering from North Carolina State University. Teddy has spent significant time internationally and speaks fluent Italian and Ethiopian.
Director of Business Operations, WinField United
Tom is a 20 year veteran of the Land O’ Lakes Federated system. Tom is a North Dakota State University graduate and began his career with Belgrade Co-op as an Agronomist and Seed Team Lead before becoming Agronomy Manager in 2003.
Tom joined Land O’ Lakes in 2005 and has held several positions in Winfield Untied including DSM, MAA, Regional Sales Director, National MAA Director and Seed Marketing Director. Tom currently is a member of the Winfield United Leadership Team serving as Director of Business Operations where he leads Customer & Business Services, Data and Analytics, Inside Sales and Customer Experience. Tom has a proven track record in retail sales as well as a strong agronomic background in production agriculture and precision ag.
Tom is also an active partner in his family’s 1,200 acre corn/soybean farm near Springfield, MN. He currently resides in Blaine, MN with his wife Kori and their son Jack.
Travis is a District Sales Manager in Southeastern Nebraska. He works to develop a knowledgeable sales team with his local WinField United retailers. Travis earned his Bachelor of Science in Business Administration from the University of Nebraska; and, currently resides in Lincoln, Nebraska.
Field Services Manager
Will is a Field Services Manager for WinField United covering central Minnesota. Will earned his Bachelor of Science in Agriculture and Food Business Management from the University of Minnesota as well as his Masters in Agronomy at Iowa State University and currently resides in Glenwood, MN.
WinField United Ag Tech Team
Our industry-leading research and processes translate comprehensive data into actionable insights, allowing farmers to optimize their yield potential season after season.
Zach Vavak is a Digital Technology Manager for WinField United based in St. Louis, supporting retail accounts in Missouri, Louisiana, Arkansas and Mississippi. In his role, Zach helps retailers and farmers successfully implement ag technology into their operations. Prior to his current role, Zach served as a Retail Development Manager for WinField United, after a stint at Black Gold Farms. He holds a Bachelor’s of Applied Science degree in agronomy and crop science from Arkansas State University.